2024 for Parkinson’s Australia was a new start…
You may have noticed that Parkinson’s Australia had been in a kind of hiatus for a while, during which a new structure was implemented. We relaunched as Parkinson’s Australia Limited (PAL) in 2024 with Olivia Nassaris at the helm as CEO, National Advocate & Changemaker and a board with directors of old hats and new blood.
See our 2024 overview of achievements 2-page infographics here.
In 2024, we launched a new structure, tagline & brand:
- structure = state & territory Parkinson’s organisations are separate from our national organisation and from each other
- tagline = National Advocacy. Connection. Awareness. are our promises to the community. We know other organisations concentrate on research or providing local supports, so we concentrate our efforts lobbying at a national level, bringing you a face-to-face conference and rebranding our websites and writing our infosheets in our new empowering voice with peak body reviewers.
- brand = both PAL and the Young Onset Parkinson’s eXchange (YOPX) have taken on a clean bold look, refreshed for this new era of Parkinson’s Australia.
We also achieved so much with our 5 staff (2 of those part-time):
- Re-launched 2 newly updated websites and the YOPX app with over 100K users in 2024
- Resurrected the face-to-face 2025 PANC with an RRR Travel Grant & Art Competition
- Initiated over 30 lobbying meetings
- Worked with over 30 partnership & alliance organisations
- Drove 7 initiatives
- Managed 8 social media channels with over 10K followers across platforms and nearly 5,000 YouTube views
- Sent 19 updates or newsletters to over 7,400 subscribers
- Made 9 federal government submissions
- From March 2024 reinstated virtual roundtables and held 10 sessions where we heard from 132 participants
- Led 8 major campaigns including:
- World Parkinson’s Day awareness with Allan Border, AO
- #SparktheNight for World Parkinson’s Night & part of the global 24-hr livestream
- #BanParaquat in Australia
- 1.6M New Daily Campaign for YOPX
- Australian Fashion Week with Paula, woman with YOPD walks the runway
- Natasha Gan Glow-Up with Anna, woman with YOPD & DBS
- Henry’s Christmas Campaign raised over $50K (fund-matched by the BMD Group)
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